Let’s Camp Pitch Deck from Co.Launch

In September, Let’s Camp was selected to be part of a program called Co.Launch, put on by a tech incubator called Co.Labs. Based at the University of Saskatchewan, Co.Labs ‘connects startups with world class tech entrepreneurs who have been through the same grind and won’.

12 startups were selected to go through the Co.Launch program, and the top 3 were selected to pitch their idea at the finale for $15,000 in prize money. Let’s Camp made the finale, pitched our hearts out, but ended up not winning any of the prize money.

Here’s our pitch deck from the event:

Let's Camp Pitch Deck Cover

Download Pitch Deck

We had five minutes to pitch, and our President, Mike Yasieniuk did fantastic and left it all out on table.

The slides in the deck tell the tale, but here a brief summary of our pitch:

Problem Statement

  • Booking a campsite is often difficult and time consuming
  • It is hard for campers to find all campgrounds options on Google
  • Campgrounds can better market themselves


  • A central website that lists all campgrounds that will connect campers to campgrounds
  • Easy to use reservation software for campgrounds to use to manage bookings

How it Works

  • Search for a campground on a map or list based on area
  • Easily reserve and pay for your campsite
  • Campground can manage bookings using web-based software

Value Proposition

  • Campers can more easily find the perfect campground and campsite and book in on their own time
  • Campgrounds save time taking bookings by phone or email
  • Campgrounds generate more business through more exposure

Revenue Model

  • Charge a $5 reservation fee to campers booking a site through Let’s Camp
  • Base reservation software free for campgrounds with options for paid features
  • Revenue through feature and promoted listings as well as on site advertising

Market Opportunity

  • Over 2500 campgrounds in Canada
  • Over 14000 campgrounds in the US
  • A Total Addressable Market size of $1.5 billion in the United States alone using our core revenue model

Go to Market Strategy

  • Complete development of easy to use, simple to setup reservation software for campgrounds
  • Content marketing to reach campers
  • Cross promotion through other camping organizations
  • Network / viral marketing effects

Our Team

  • Product is being built by Yas, a web design and software development company who has been in business for 12 years
  • Working to split Let’s Camp into it’s own business entity

Next Steps

  • Beta of new version of Let’s Camp is available January 2020

The judges in the finale provided us with some valuable feedback, and it is full steam ahead on development and marketing. We’re excited about the future of our product and scaling it.

Over the past decade, companies like air bnb, booking.com and Trivago have made booking online mainstream. Our goal at Let’s Camp is to make booking a campsite online just as common and just as accessible.

Stay tuned to our blog and follow us on Facebook to follow our journey as we transform the way people booking camping.

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