Why Are Visuals Important?
How many of you are about 10x more likely to pay attention or read a social media post that uses a visual (photo, memes, GIFs, etc.) vs. just text?
Oh, that’s right… basically everyone! It is human nature. I think most people on this planet are more engaged by visual content. Visuals can often paint a picture that words simply cannot. This is especially true for the accommodation industry. We live in a digital age, where information is at the tips of everyone’s fingers. With things such as Trip Advisor, Social Media, and Reviews a lot can be said and shared about your campground before a customer ever contacts you.
THUS, THE BEST WAY TO ENGAGE OR CONVINCE YOUR AUDIENCE IS THROUGH VISUALS.
Here are some stats so you know I am not making this stuff up (it really is quite important):
- Visual content is more than 40x more likely to get shared on social media than other types of content (Source)
- Content with relevant images gets 94% more views than content without relevant images (Source)
- Facebook posts with images see 2.3x more engagement than those without images (Source)
- More than 80 million candid traveler photos on TripAdvisor (Source)
- More than 280 new contributions are posted every minute on TripAdvisor (Source)
Pictures and visuals are what will sell your campground.
Period. Today’s customers knows and has the ability to search online for what they want. A customer will search all the properties, their photos, or reviews around their destination until they find one they like. The visuals used for your marketing and the photos of your property can make all the difference in your customer’s decision making process.
The best dollar you will ever spend is on a professional photographer. Again, this can literally mean the difference between being sold out or empty. Take a look for yourself!
Can you believe this is the same room? Which one would you rather eat breakfast in? We could show you more photos, but you get the picture! (pun intended)
Quality Photos are important for your accommodation property. For more information on the value of professional photos, click here.
We have established that visuals have undeniable value in the marketing efforts of your property. Visuals are great for showing the physical details, but are also a more engaging way to reach your audience in your other marketing exercises such as your social media posts or website content.
But how are you supposed to create these cool visuals? You’re a small local business, you don’t have the resources to have a graphic designer, photographer, or media specialist on staff. Nor do you have the time to learn fancy photo-shoppy software to create engaging material.
FREE visual tools
There are many quality and FREE online tools that you can utilize to create amazing visual content. Today we will spill the beans on one of our favourites: Canva.
Canva is a free tool that allows you to create all sorts of media for your business. It has pre-defined sizes for many of the most common mediums (i.e. Facebook cover photo, profile pic, Facebook Ads, Twitter posts, blog posts, postcards, invitations, presentation deck, etc.) No worries about trying to format and get your sizing right, Canva takes care of that for you.
It also has several predefined layout options that look bangin. This takes out a lot of the guess work when it comes to design, as they have fonts and colours already matched up for you.
You can pretty much customize anything in Canva. You can upload your own pictures, logo, or branding elements and use them in a Canva illustration as well. Basically, the sky is the limit. It is truly an amazing tool for small businesses who may not have the means or experience to create amazing visual content. It is easy to use, FREE (unless you want to use upgrade images), and accessible to anyone! All you have to do is sign up for an account and away you go! Locked and loaded with an awesome visual creation tool for all of your business needs (print, social media, website, presentations, etc.).
So there you have it.
We hope we have helped you to understand why visuals are so importance to your accommodation business. Whether you own a campground, RV park, or a cabin resort, photographs of your property and the use of visuals in your marketing will help to ensure you are full all summer.